8/24/2023 0 Comments Family feud covid set![]() Covid outbreaks at European mink farms diminished the industry’s status further. Social media and a broader cultural conversation around ethical consumption helped all but complete the job: Gucci declared fur passé in 2017, and its parent company Kering went fully fur-free in 2021, joining a roster of luxury brands from Chanel to Versace.įur still pops up on runways now and then, but it’s now illegal to sell in California and Israel. ![]() The same year, the group ran its famous ads featuring naked supermodels claiming they’d rather go naked than wear fur. PETA has played a significant role in that shift, blending aggressive protest tactics - including throwing red paint - with media campaigns and corporate engagement to drag the fashion industry away from its use of fur.Ĭalvin Klein was one of the earliest major fashion brands to go fur-free after PETA stormed its New York office in 1994. “Everyone aspired to have a fur,” Newkirk recalled. When Ingrid Newkirk co-founded People for the Ethical Treatment of Animals (PETA) in 1980, fur was a status symbol.
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